In a world drowning in plastic waste, SURI is an innovative startup that is reimagining oral care with an aluminium body and plant-based brush heads.
The SURI sustainable electric toothbrush isn’t just another addition to the crowded dental care market; it’s a statement about how everyday essentials can be both environmentally conscious and technologically advanced.
As the UK’s fastest-growing electric toothbrush brand, SURI has captured attention by tackling a problem most of us never considered: the environmental impact of our daily brushing routine. With thousands of plastic toothbrushes entering landfills every day, SURI’s approach to sustainable oral care couldn’t have come at a better time.
Let’s get started with my SURI Toothbrush Review, highlighting the pros and cons of adding this electric toothbrush to your travel packing list.
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Sustainable SURI Sonic Toothbrush
The Rise of SURI in the Electric Toothbrush Market
SURI was started in 2022 by Mark Rushmore and Gyve Safavi, and it didn’t take long for them to make waves. Their whole mission is to make oral care more sustainable and tackle the waste most of us don’t even think about.
They’ve picked up some big awards along the way, like the Red Dot Design Award and a spot on Fast Company’s Most Innovative Companies list in 2023. And with thousands of glowing reviews on Trustpilot, it’s clear people are loving what they’re doing.
MY TOP TIPS: If you’re wanting to shop sustainably, I recommend reading my Eco-Gift Guide For Women or Eco-Friendly Camping Gear Guide.
SURI Toothbrush Review
What Makes SURI Stand Out?
I’ve tried other electric toothbrushes (Philips Sonicare, Oral-B Pro, you name it). They did the job but felt bulky, noisy, and not totally eco-friendly.
SURI felt different from day one. It’s lightweight, compact, and beautifully designed. You’d never guess it delivers 33,000 sonic vibrations a minute through two simple cleaning modes: Everyday Clean and Polish. I mostly stick with the first, but the second is great when I want that extra-fresh feel.
The device runs for over 40 days on a single charge, setting it apart from traditional models. This is a big reason why SURI outshines other models!
The UV-C LED travel case keeps your brush head clean when you’re on the go. The SURI toothbrush is also IPX7 rated waterproof, so no stress if it accidentally takes a dip in the bath. The starter bundle comes with a handy magnetic wall mount and a USB pebble charger, which are super practical for everyday use or travel.
Sustainable Design and Materials Matter
One of the big reasons I wanted to try SURI was its eco-friendly design. The bio-based brush heads are made from cornstarch and castor oil, which is an incredible alternative to petroleum-based plastics.
The recyclable aluminium handle feels solid but light. At one-third the size of standard electric toothbrushes, it fits comfortably in hand and takes up minimal counter space.
The single power button makes operation straightforward, while the streamlined shape allows easy access to all areas of the mouth.
SURI even designed their toothbrush so you can repair it easily. Most electric toothbrushes are sealed, whereas SURI has a screw to access the inside. The concept of repairing instead of throwing it out is rare these days.
SURI Sonic Toothbrush
SURI champions recycling
If you are based in the UK or US, they provide a prepaid envelope to send the heads back for recycling. They have special machines to separate the bristles, the head, and the tiny copper clips. Everything is then cleaned and turned into pellets or spools, ready to be reused for making new brush heads.
SURI maintains carbon neutrality through its partnership with ClimatePartner and holds B-Corp certification. Compared to plastic-heavy traditional electric toothbrushes, SURI’s design reduces environmental impact while maintaining high performance.
Cleaning Technology
SURI’s sonic cleaning technology reaches between teeth and along the gum line. Tests show it removes 5 times more plaque than manual brushing. The medium-soft bristles are proven to work well for people with sensitive teeth and gums. I honestly felt smoother, cleaner-feeling teeth after use, with improved oral health after switching to SURI.
Long Battery Life and Charging Options
The SURI toothbrush lasts over 40 days on one charge, which is ideal if you’re travelling for longer periods.
The USB pebble charger takes just 4 hours to reach full power, while the travel case doubles as a charging station. It charges via regular USB, so you can plug it into your laptop, a power bank, or any wall adapter without needing anything special.
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Why SURI Is The Best Travel Toothbrush
I travel a lot, and the SURI toothbrush fits effortlessly into my kit. The UV-C LED sanitising case serves two purposes—protecting the brush and sanitising it during transport.
When I spent 5 months slow travelling through South America, I charged it just four times. That’s it. Over 40 days of battery life per charge? Game changer. No bulky plugs. Just a small USB charger that works with all my devices.
I did everything from jungle hikes in Ecuador to camping on the Salkantay trek in Peru, so having the sanitising case was a lifesaver when it came to keeping things clean.
I’ve used both the Philips Sonicare and Oral-B Pro, but SURI is definitely quieter and less intense with the vibrations. This is a big plus if you’re staying in shared hostel dorms where no one wants a noisy brush buzzing at 7am.
Not leaving behind plastic toothbrushes or other waste is a simple way to be a more responsible traveller. It’s all about leaving no trace and making better choices where you can.
SURI Toothbrush by Cotopaxi Volcano, Ecuador
What People Say About SURI Toothbrush
What the Dentists Say
The brush was created with input from dentists during its development phase, leading to features like the medium-soft bristles and optimal vibration frequency. Practicing dentists highlight the brush’s sonic technology that cleans effectively between teeth while being gentle on gums.
What Users Think
SURI has earned a 4.8 out of 5 rating on Trustpilot from over 11,000 customer reviews. Most people rave about the thorough cleaning sensation and smooth feel of their teeth after brushing. Users appreciate the long battery life, which lasts through multiple trips without needing a recharge. And if something does happen to go wrong, their customer service is fast and helpful.
SURI Sustainable Toothbrush in the Amazon
Price Point of the SURI Toothbrush
Is SURI Value for Money?
The SURI toothbrush costs more at first purchase compared to standard electric models. However, the sustainable materials and long-term durability make up for the higher price tag. You’re not replacing it every year. The modular design and sturdy build make it a long-term buy.
You can get a brush head subscription to make life easier (and save a bit of money). And when you factor in the sanitising case, repair service, and how much less waste it creates, it’s worth the investment.
MY READERS GET 10% DISCOUNT OFF THE SURI TOOTHBRUSH—Add the code WANDERS10 at checkout (Only one promotional discount can be applied)
Warranty and Customer Support
SURI comes with a 1-year warranty that covers any faults or technical issues. Even after that, they’ll still help with repairs, which shows they actually care about keeping your brush going for the long haul.
I haven’t needed to contact customer support myself since everything’s worked perfectly so far, but other users say the team is helpful and quick to sort things out, especially when addressing brush malfunctions or shipping concerns.
Final Verdict
If you’re someone who cares about sustainability and wants a reliable electric toothbrush that works, looks good, and travels well, look no further than SURI.
I’ve taken mine all over the world in the last few years, and it’s never let me down. The environmental aspect was my main driver to purchase. The design is thoughtful, the cleaning power is solid, and long-term repairability is a huge bonus.
Would I buy it again? 100%. Would I go back to a disposable toothbrush? No chance. As an eco-conscious traveller, the SURI sustainable toothbrush is a no-brainer.
MY READERS GET 10% DISCOUNT OFF THE SURI TOOTHBRUSH—Add the code WANDERS10 at checkout (Only one promotional discount can be applied)
PIN For SURI Toothbrush Review
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