Out of Town Blog
Smart showcases next-level 5G experience via Standalone network at j-hope’s concert
As Smart Communications, Inc. (Smart) heightened the anticipation for j-hope’s eagerly awaited “Hope on the Stage” concert at the Mall of Asia (MOA) Arena on April 12 and 13, the mobile services provider celebrated a significant technological achievement. They successfully demonstrated their state-of-the-art 5G Standalone (SA) technology, offering a revolutionary and distinctly enhanced mobile network experience for Smart subscribers. This advancement allows users to fully harness the power of 5G, paving the way for seamless connectivity and unparalleled performance during the much-anticipated concert event.
5G Standalone (SA) technology enables the concept of “network slicing,” a revolutionary approach that allows telecom providers to tailor their network infrastructure for distinct uses and applications. This capability ensures that different types of traffic receive the appropriate level of service, thereby optimizing performance and efficiency. For example, at a crowded concert venue where thousands of users are trying to connect simultaneously, network slicing can prioritize bandwidth and reduce latency for critical services, such as emergency communications or live streaming. This means that customers can enjoy a seamless and high-quality network experience, even during peak usage scenarios, without interference from less time-sensitive applications. By dynamically allocating resources for specific user needs, 5G SA is well-equipped to meet the demands of various industries, such as healthcare, entertainment, and IoT ecosystems.
At the bustling venue filled with thousands of eager concertgoers, Smart unveiled its cutting-edge 5G Standalone (SA) network slicing capabilities using advanced 5G-SA-capable handsets. As an impressive demonstration, attendees experienced remarkably fast download speeds, showcasing the network’s ability to maintain exceptional user experience even in the midst of a vibrant crowd. The event highlighted the power of 5G technology in providing seamless connectivity, making it a memorable experience for all those present.
To emphasize the remarkable capabilities of this advanced mobile internet technology, Smart made a clever move by renaming the network ID for its SA-enabled devices to “J-Hope Concert.” This eye-catching label is showcased prominently in the upper left corner of the screen, adding an engaging touch that resonates with fans and highlights the innovation behind the experience.
Towards a world-class customer experience
“Our groundbreaking Smart 5G SA technology showcase marks a significant leap forward in our commitment to providing Filipinos with a world-class customer experience. This also unlocks a wealth of amazing possibilities and immersive digital experiences meant to enrich the lives of subscribers,” said Debbie Hu, Smart Head for Network Operations.
The Smart 5G SA technology showcase reflects the company’s commitment to advancing mobile connectivity, following the successful back-to-back launches of Smart 5G Max and TNT’s innovative ‘5G Max’ service in Taguig City last December. This latest offering is designed to provide customers with a significantly more seamless and efficient mobile experience, leveraging the enhanced capabilities of standalone (SA) 5G technology.
In conjunction with the introduction of 5G Max, TNT has also unveiled the Max Saya 30 prepaid data pack. This groundbreaking pack stands out as the first of its kind, promising users a prioritized network experience that ensures faster data speeds and reduced latency, even during peak usage times. By prioritizing customers’ connectivity needs, Smart and TNT aim to deliver a more responsive mobile environment, catering to the growing demand for high-speed internet across various applications—from streaming and gaming to remote work and online learning.
“Driven by a deep understanding of our customers’ evolving needs, all these efforts are geared towards optimizing our powerful 5G network and bringing the transformative benefits of 5G technology to the fingertips of more Filipinos,” said Lloyd Manaloto, Head of Smart Prepaid and Postpaid Marketing.
Powered by Smart 5G Max
From the meticulous verification process and the precise strapping to the careful alignment, every step leading up to the main concert event showcased the remarkable capabilities of Smart 5G Max. Subscribers experienced seamless connectivity, ensuring that every moment was captured and enjoyed without interruption.
“My parents wanted me to update them every hour because this was the first time for me to attend a K-pop concert,” said Elaine, a university student. “My Smart 5G line made sure I could message them via SMS or Viber.”
Elaine was also able to post short videos on the social media platforms TikTok and Instagram so she could tell her friends what was happening in real time.
“We also had the chance to see the demo of Smart’s 5G SA, and it clearly showed boosted internet compared to a device that did not have SA. Throughout the concert, there were no lags, and I was posting the whole time during and after the show,” she said.
Nic, a young professional who attended Day 2 of the concert, is thankful that his Smart phone’s signal did not waver. “I have attended concerts where the signal was bad, and it made me anxious because what if no one could reach me and something important was happening? This time with Smart, I was reassured that my family could contact me anytime.”
With a robust and unwavering phone signal, concertgoers were treated to an unforgettable night featuring the dynamic talents of singer-songwriter, rapper, and primary dancer j-hope. As the stage lit up, he captivated the audience with his own mesmerizing hits, including the enchanting “Mona Lisa,” the ethereal “Sweet Dreams,” the infectious “More,” and the heartfelt “On the Street,” among many others. Affectionately known to his devoted fans as Hobi, j-hope also delighted the crowd with iconic BTS anthems such as the high-energy “Mic Drop,” the uplifting “Airplane,” the introspective “Ego,” the catchy “Silver Spoon,” the danceable “Trivia: Just Dance,” and the infectious rhythm of “Dis-ease.” Each performance was a testament to his artistry and charisma, leaving the audience exhilarated and yearning for more.
Amazing concert moments
In addition to providing an outstanding mobile network experience, Smart went above and beyond to enchant ARMY with unforgettable concert moments.
Months before the highly anticipated event, Smart organized an exclusive presale event tailored for both prepaid and postpaid subscribers, giving them a unique opportunity to secure tickets ahead of the general sale. To add to the excitement, Smart conducted a thrilling ticket giveaway promo, exclusively for subscribers, offering a glimmer of hope to those who missed out during the general ticket release.
On the day of the concert, fans were treated to an immersive experience at the Smart 5G Max booth, which was beautifully inspired by the iconic Sweet Dreams pop-up in New York. Attendees enjoyed the chance to pose and capture memories at this vibrant setup, enhancing their concert experience with a touch of creativity and connection.
For more amazing Smart 5G Max-powered concerts, follow Smart on its official accounts on Facebook, Twitter, Instagram, and TikTok.
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Smart showcases next-level 5G experience via Standalone network at j-hope’s concert
Melo Villareal
Out of Town Blog
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